We help innovative companies find product-market fit for new ideas
Friends & Family is a venture studio that identifies and tests transformative ideas - and then builds them into businesses.
FRIENDS
We partner with companies, from startups to Fortune 500s, who have unique insights into customer needs. We test dozens of ideas to hone in on which product and positioning will best serve customer needs. Then we help our partners build new products from within or spin off brand new companies.
family
We partner with exceptional founders to test and validate our own ideas. Once we find product-market fit, we’ll build full-stack products and help our founders build out their teams and raise capital.
We are all about 0 to 1.
We are obsessed with discovering untapped opportunities to deliver value to customers in new (or better) ways.
It starts with a deep understanding of the customer and their “jobs to be done.” We then test different solutions until we find the one(s) with the strongest signals of product-market fit.
Then we build.
Build, then test.
Test, then build.
It’s one thing to have a good idea. It’s another thing to know what customers want. There’s only one way to find out: test a lot of things quickly.
That’s where we come in. We’ve found product-market fit for dozens of startups and some of the biggest companies in the world.
Let us show you how.